Generate high revenue with result-driven PPC Ads
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Evolved as a significant part in the success of online businesses, PPC helps you target your ads exclusively to people who are searching for you and your services, driving up your revenue remarkably.
What PPC Means
PPC stands for Pay-per-click, also known as “paid search” marketing is an advertising channel on search engines where businesses/individuals may bid on keywords used in searches. Advertisers pay a fee each time one of their ads is clicked. It is a powerful way of getting your brand in front of the right customer at the right time, place, and on the right device. It’s one of the most accountable and measurable forms of marketing.
PPC services help you drive quality traffic through the use of Google Ads, Bing Ads, and social networks such as Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
Traffic brought through PPC advertising yields 50% more conversions than organic advertising
How the PPC Model Works
The primary objective of this marketing strategy is to first research and analyze keywords that are most applicable to your products or services. This will enable us to drive qualified traffic with the highest potential to generate conversions (sales, sign-ups, etc.) to your website. Then, we will sit together with you and create a budget you’re comfortable with and spend money to buy test traffic and observe what works and what doesn’t for your business. We ensure to collaborate effectively by doing everything from the perspective of a business owner and treating your business like our own.
PPC Management Services include
Discovery Process
Understanding your business goals and discovering the potential audience in terms of their persona, behavior, interests, etc.
Development of Campaign
Strategizing and creating the right campaign to move to convert an ice-cold prospect to a raving fan.
Remarketing
We help you reconnect with past website visitors or the users who have already expressed their interest in your products or services through past campaigns.
Campaign Performance Analysis & Reports
We offer real-time reporting to see how the campaign is doing.
Campaign Optimization
On-going campaign analysis is done to understand what elements of the campaign are working well/not so well, learn how the target audience is responding, in short, review the ultimate effectiveness versus objectives.
Different Types of PPC Ads
Search Ads contain text with no visuals appearing at the top and bottom of Google search results. They are tagged with the word “ad” to indicate paid content. We will help you create such an ad and set it up according to your target keywords using the Google Ads platform.
Such Ads appear on Google Display Network (GDN), i.e., Google’s partner websites that typically include a photo and a text. They are created in a visually appealing way to grab the online users’ attention and convince them to take action on it. Through these ads, you can target people who visited websites similar to your own.
The most popular type of paid advertising. Social Ads appear on social media platforms, such as Facebook, LinkedIn, & Twitter. They are set up in a way to reach prospects based on their hobbies and interests. They are more beneficial to businesses that have an active social media presence as a great way to connect with their social media users.
Remarketing Ads are focused on re-engaging your audience. These ads are used to remind people who have already visited your website to come back and make a purchase. This involves less cost as there is less competition and highly targeted customer segments.
Local Service ads are applicable only to a few markets – HVAC companies, electricians, plumbers, garage door companies, and locksmiths. These ads operate separately from traditional Google Ads. We partner with local service providers to increase their visibility among target demographics.
Google Shopping ads help leads find your variety of products. These ads appear in a carousel format above the main Google search results. Here, users can see the products and prices before they click on your website. They give a “window-shopping” feel to internet users.
In-stream ads also called YouTube Ads, are pay-per-click ads that appear on YouTube search results and videos. They appear before or while watching a video in full-screen, non-skippable, or as a small sidebar through watching videos.
With Gmail Sponsored Promotions, you get to reach the interested leads right in their inbox. They appear right at the top of your prospect’s mailbox.
If you’re looking for a fast return on investment (ROI), pay-per-click advertising can be a profitable choice for your business. Learn the campaign tactics and take full control of your paid search marketing efforts with Brand Knights.
Frequently Asked Questions (FAQs)
This totally depends on your individual business circumstances. However, PPC advertising should work for almost every industry or business sector. If you are offering products/services that people are likely to search for, then PPC will be right for your business in some or the other way.
Once the campaign is set up and ready to be published, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will go live and you will be able to see traffic on your website. We will track the results within the first week to determine whether or not the campaign is working for you.
Pay Per Click ads are paid ads that are placed on the right, bottom, or side of the Search Engine Result Pages or SERP while Search Engine Optimization or SEO refers to the use of a few techniques in order to get a decent rank in the SERP.
It is very important to have a well-designed landing page as it would continue from where the ad was left off and that could offer better ROI. Landing pages are the best way to explain to customers about your products and services and sell them to the people who have clicked on your ads. Well-designed and optimized landing pages can convert visitors into customers.
This depends on your goals and the budget you have in mind. In some scenarios, PPC may be better than other marketing methods, or it might also be the best option for a specific period to grow your business. Otherwise, PPC may be best utilized alongside other forms of internet marketing (such as SEO).
Though you may have never seen success with PPC before or don’t know a thing about search engine marketing, do not assume that type of advertising will not work for your business. It’s best to connect with a marketing agency that can identify the challenges and strengths of your brand to determine the best strategy for your success.
