Provide better healthcare with a targeted marketing approach
Learn MoreDigital Marketing Services for Healthcare
At Brand Knights, we understand the challenges of being a healthcare organization/professional – instant support, better patient experience, and the need to provide desired medical outcomes.
As a dedicated healthcare digital marketing agency with ample experience in working with businesses across various industries, we create strategies that are unique to your business and your industry. It is our mission to design a unique strategy that matches your healthcare digital marketing needs to reach your patients.
What is Digital Healthcare Marketing?
Healthcare Marketing is the use of online marketing strategies to promote healthcare providers, attract new patients, and form strong relationships with current and future patients.
With the healthcare industry undergoing rapid changes, healthcare businesses have become extremely agile at adapting the marketing trends. Patients expect to find valuable health information regarding their needs on digital platforms. In order to retain these digital prospects, it’s important to revamp your marketing strategies.
Our Approach to Help You Get In Front of Patients You Want-Faster Than Ever
You may be a doctor, private practitioner, or might be a hospital owner, our first step in working with any of you would be to sit down and discuss the optimal strategy required to implement based on your specific practice/operation.
Our in-house team of professionals will work with you and brainstorm on ideas that can be implemented to enable powerful ways for you to personalize engagement with your patients and respond to their changing needs.
We aim to show results through:
- Transparent ROI data
- Improvement in keyword rankings for SEO campaigns
- Decrease in cost-per-lead data for paid campaigns
- Website traffic analysis through Google Analytics
Our Approach to Help You Get In Front of Patients You Want-Faster Than Ever
You may be a doctor, private practitioner, or might be a hospital owner, our first step in working with any of you would be to sit down and discuss the optimal strategy required to implement based on your specific practice/operation.
Our in-house team of professionals will work with you and brainstorm on ideas that can be implemented to enable powerful ways for you to personalize engagement with your patients and respond to their changing needs.
We aim to show results through:
- Transparent ROI data
- Improvement in keyword rankings for SEO campaigns
- Decrease in cost-per-lead data for paid campaigns
- Website traffic analysis through Google Analytics
Why Does Your Healthcare Business Need a Healthcare Digital Marketing Agency?
Increase Conversion Rates
To improve your conversions, you need to be aware of the demographic you want to reach in your marketing campaigns. With the use of digital marketing, you can precisely target your audience and increase your conversion rates.
Make Data-Driven Decisions
You can track a huge variety of statistics from website usage, types of traffic, engagement data, and more using modern digital marketing tools. This analytical data can then be used to make more informed, data-driven decisions in both marketing and in other parts of your healthcare business. Through this data, you would exactly know what your patients need and how they look forward to you to get a better treatment.
Improve Patient Engagement
Enhance the course of communication between your healthcare brand and the patient. Through different digital mediums, you can receive and provide information to your patients enabling bilateral communication. This encourages a stronger relationship helping you generate long-term results.
Improve Brand Awareness
With the healthcare industry becoming hypercompetitive, it’s essential to have a strong brand to differentiate yourself from your competitors. Digital marketing can allow you to improve your brand metrics and thus achieve more customer purchases and continuing success.
How We Produce the above Results to Attract More Patients
Website is the face of any brand! Today, most patients in need of a healthcare provider begin their search online. Hence, having an online presence is quite necessary. Having a well-designed website to facilitate smooth communication within your team, with patients and customers can help you uncover new ways of providing better healthcare. We can work on creating different types of healthcare websites - Telemedicine, corporate website, hospital management, etc. With the right imagery and content, a patient-centric website can help showcase your expertise and expand your reach
This is the basis of any successful digital healthcare marketing. When patients do research online, your name/hospital should appear right on top of their search so that you are easily available to patients that need your services. This allows you to increase your online visibility and attract more potential patients to your website. Using extensive keyword research based on your services, we will add keywords to your website pages. This will ensure that when users search for your specific service, your name/hospital will appear in their search results.
We can make optimum use of the booming social media platforms like Facebook, Instagram, and Twitter to market and advertise your healthcare service and build a conversation with you and your patients.
These platforms allow you to directly connect with your prospective patients, unlike traditional advertising. You can share useful information, images of your services, etc. on social media and stay connected with your patients.
We can also advertise on Facebook via paid ads and follow up with your patients who have visited your website with retargeting.
This is another cost-effective gateway to provide personalized experience, establish a relationship and to stay on top of your patients’ minds. We will help you segment your email subscribers based on certain demographics and accordingly personalizing your emails with appealing subject lines, call-to-action, and user-friendly sign-up options
Through PPC, Pay-Per-Click, or SEM, we will help you create and place ads at the top of Google and other search engines when your patients search for the services you offer. Analyzing your competition, we will recommend an extremely budget-friendly technique to reach your patients using the right keywords, landing pages, time of day, and other bidding strategies. We will make sure to monitor the results and optimize them regularly to help you understand users who are really interested in your healthcare service.
We will track the results of our various marketing activities and let the numbers speak. This will help us determine the gaps and loopholes in our planned strategies and enable us to address them in a more optimized manner to gain more online visibility and better conversions.
Content Marketing is key to building and maintaining your reputation. Sharing quality-rich content through blogs, infographics, e-books, etc. unveils your expertise to the right audience. We will help you create content focusing on providing values to patients instead of just self-promotional content. An easier way to engage with your patients is to avoid using medical terms so that the content is more understandable.
Video has become the most effective media in the digital age. It’s an easy way to build your brand image. We can create a video channel for you where you can impart loads of important information on your patients like your surgery moments, protocols for patients, your success stories, do’s and don’ts for health, etc. The same videos can then be distributed over your social media channels for more visibility and help you gain more trust from your audience by showing how much you really care about the work you do.
