Yes, Email marketing is one of the most effective ways for a business to reach customers directly. It’s just posting something on your site, not even on a social media page, and hoping people will visit it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open your emails, they’ll still see the subject line and your company’s name, so you’re always communicating directly with your audience.

As per the statistics, email reaches three times more people than Facebook and Twitter combined. Social media marketing is becoming wildly popular day by day, but it is definitely not taking the place of email marketing any time soon. For example, each Facebook post only reaches a small portion of your users, however, if you have users opted into your email list, everyone on that list will receive that message.

It’s suggested to send emails as often as we can. If you want to send frequent emails, make sure it’s not that frequent that people start unsubscribing or spamming you. Unfortunately, it’s different for each business. Run experiments and see what your particular audience responds best to.

Ideally, an email should be longer than 20 seconds to read. In case, it is otherwise, make sure that the most important information including CTAs is placed near the top where they can be seen without having to scroll down.

To grow your email subscriber list, you need to offer your audience an incentive in exchange for signing up to receive your emails. We will help you put this offer on your website, on your social media pages, and on your landing pages to excite your audience. This way your leads will automatically qualify themselves by opting in for your emails.