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Learn MoreDigital Marketing for Small Business
Gone are the days of relying on traditional marketing – print ads, coupon mailers, or billboards to reach new customers and boost your sales. Today, the marketing frontier is entirely digital with the internet becoming an indispensable tool for almost any consumer making a decision before purchasing anything. Did you know how drastically the internet and technological advances influence the rate at which businesses can increase their growth? Internet users spend an average of nearly three hours on communication, entertainment, research, and information. So, doesn’t it just make sense to start marketing your small business online, even if it’s a small brick-and-mortar store, a home business, a local retail store, cafe, club, bakery, salon, etc. to reach your target audience being on the internet at some point during any given day?
Digital Marketing is not just for the big companies with a high-ticket budget. It’s also equally beneficial to a small business owner like you who has a small budget. You might be thinking of it as an expensive way to promote yourself, but marketing online provides tons of opportunities for small businesses with as little budget as possible offering scalable growth strategies. It in fact is much more favorable giving you higher ROI when compared to traditional advertising. Traditional methods are very slow and are able to attract customers at a local level only, whereas, digital marketing allows you to reach a wider audience globally with the right message at the right time. Hence, no small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.
What is Digital Marketing for Small Business
Digital marketing refers to the marketing strategies that are conducted online to build brand awareness and increase sales of a business. It includes techniques such as SEO, Social Media Marketing, Email Marketing, etc. that help increase traffic and boost your site ranking.
Benefits of Online Marketing
It’s very essential to get your small business recognized in the multitude of your competitor businesses who also relatively aim to achieve the same set of goals you have determined. Using digital marketing techniques, you can reach a global audience in a cost-effective, scalable, and measurable way.
Some of the key benefits of digital marketing include:
What is Digital Marketing for Small Business
Digital marketing refers to the marketing strategies that are conducted online to build brand awareness and increase sales of a business. It includes techniques such as SEO, Social Media Marketing, Email Marketing, etc. that help increase traffic and boost your site ranking.
Benefits of Online Marketing
It’s very essential to get your small business recognized in the multitude of your competitor businesses who also relatively aim to achieve the same set of goals you have determined. Using digital marketing techniques, you can reach a global audience in a cost-effective, scalable, and measurable way.
Some of the key benefits of digital marketing include:
Reach your customers where they are
Yes! There’s a very good chance that your potential clients are already looking for your services. When they are using the internet searching for lawyers, if they can’t easily find your firm or service, they might end up with your competitors
Get higher ROI
The return on investment is another huge benefit that you get from online marketing. As it is easily scalable, you can get started with the budget you have and then adjust accordingly as needed to continue bringing in more customers.
Track and monitor responses to your marketing efforts
Easily look into the analytics of your campaigns to determine exactly how effective the method was and what can be optimized to make it more effective. As a small business owner, you might not have been able to inspect every marketing detail before, but online marketing techniques help you easily see who visited your website, what they spent more time doing, and what is going to make your visitor more likely to purchase your product.
Make it easy for your customers to find your business
When customers are looking to buy something, they most likely start with a Google search. Most of these searches are products or services “near me” that the local businesses provide. If your small business doesn’t have an online presence, such customers won’t find your business and will likely end up reaching out to your competitor. A Google My Business listing in this case will make your business be found online letting the consumers spot your offerings and get your business’s contact details, operating hours, location, and much more.
Recommended Digital Marketing Strategies for your Small Business
We construct formidable websites that accurately reflect your law firm, its practices, and its values. Our well-designed websites help build your reputation by offering industry information, online consultations, and positive reviews
This is the most crucial part for your small business. It gives you an opportunity to compete with larger companies by appearing more visibly in search engine results. When people search for your products online, you need to be available in their search results for words that relate to what you are selling. Investing in SEO allows your target audience to organically find you when searching for important keywords. Once you have a list of keywords, we will help you create in-depth meaningful content and those topics and perform on-page optimization.
You know you are consumers are online, but it’s important to understand on which social media platforms are they online. We will help you research and choose the platforms that will make the most sense to your business. Once we determine this, we will assist to continue conversations with your current and potential customers, deepening the relationship with your customer. Social media provides a way to gather customer feedback and respond to customer inquiries.
Email marketing allows you to send personalized and segmented email campaigns to build relationships with new customers. This strategy focuses on building a list of names and emails of people who are interested in your business and giving them updates and upcoming offers/discounts about your business. This is a very important, long-term small business marketing strategy.
This marketing activity includes running online advertisements where you only pay if your ad has been clicked on. We will help you create different types of ads like the ones featuring at the top or sides of the search engine, promotions that run before videos while your customers browse online. The cost for PPC can vary depending on how much you are willing to invest in advertising.
We will track the results of our various marketing activities and let the numbers speak. This will help us determine the gaps and loopholes in our planned strategies and enable us to address them in a more optimized manner to gain more online visibility and better conversions.
Content Marketing is proven to be valuable for small businesses. It’s an effective way to advertise that competes with large competitors without being ignored by your prospects. We will craft an approach emphasizing the creation and distribution of quality content related to your small business. Some in-depth research goes into building this approach - preparing a preference questionnaire with existing customers, analyzing the social media presence of key competitors, conducting keyword research, and examining the content profile of other industry leaders. Once we get all the data, we will focus on creating a well-targeted content strategy that will likely connect with the right audience.
Give your customers more insight into your business’s history, and your mission by sharing engaging videos. Because videos are the ideal format for small businesses that need to capture their customers’ attention and keep it long enough to move them to the next step of the buying journey. A quick, personalized thank you video for a client, a short video showing your new product, or an informal conversation with one of your clients can all be valuable. We will help you create brand video templates that can be used in multiple online channels.
So, does this sound convincing to you? Though you may still have questions about digital marketing, don’t you think it can give that extra edge to your small business. It is definitely creative and helps you to keep up with the trends. Allow us to formulate a marketing plan for your business so that you can get closer to your customers than ever before. What are you waiting for? Your audience is out there waiting for you to reach them.
