Grow your manufacturing business with advanced digital tactics
Learn MoreDigital Marketing for Manufacturing Industry
With people rapidly adapting digital space for everything, be it to find solutions to their problems, read product reviews, or get advice on what, when, and where to buy a product, it’s important for the manufacturing industry to crack the digital space in order to appeal to digital-savvy consumers and prevent disruption.
According to business.com, around 77% of people take the time to read product reviews before making online purchases. Hence, just relying on old-school methods – trade shows, word-of-mouth referrals, and networking events to promote your brand isn’t going to be much beneficial in this digital age. To become an industry leader, it’s essential to combine your traditional efforts with digital efforts to convert your prospects into leads.
At Brand Knights, we take complete ownership of your brand online through our multi-disciplined marketing approach while you concentrate on running your manufacturing business without diverting your focus and jeopardizing your valuable partnerships.
We craft strategies that help solidify the long-term retention of your wholesalers, retailers, and distributors and also turn your anonymous visitors into high-quality leads.
Accelerate Your Business by Getting the Right Digital Experience for Your Consumers
Go digital and efficiently connect your manufacturing company with your wholesalers and distributors and embrace the digital marketing transformation that helps solve many of your pain points such as:
Educating buyers on complex products
Product design matters a lot! Educate your buyers about the uses and benefits of your product and how to engage with the product to achieve better results. Explaining this in a digital format will be more effective by making the complex product features easily understandable and relatable to what your buyers need.
Improving brand perception and industry perception
As digital is the way forward, investing in digital advertising can give you much more returns gained through traditional advertising. With digital methods being so data-driven, promoting your brand in this approach can do wonders in improving your reputation in the market.
Generating qualified leads
Targeting the right audience using digital tools will help generate qualified leads that can eventually raise the bar of your overall production and revenue. Nurture these leads to build a strong customer base and mould your relationship by offering them the best deals and creating a belief in the level of service you offer.
Increasing sales velocity
More qualified leads are directly proportional to the increasing number of your sales. Hit your two business targets by focusing on effective digital strategies that also help you gain a competitive space in your industry.
Our Digital Marketing Services for Manufacturers
Make use of our tech-enabled marketing services to provide a variety of personalized digital content to your buyers and build strong relationships and trust.
Having a modern website with the necessary features guarantees a boost to your manufacturing business. Get a website that will be found in search representing your brand and making you look good. With a well-designed, mobile-friendly website educate your customers and convince visitors to trust you by providing them with helpful, relevant content such as a basic product catalog, specs datasheets, online product configurators, blogs on industry topics, and a B2B eCommerce storefront.
SEO is a set of strategies used to increase the quantity and quality of your website traffic from organic search results. By determining keywords that mean the most to your manufacturing company, like “manufacturing companies in Pune”, you can show up on your potential clients’ search for your products. We optimize your on-page elements and link building to strengthen your online presence.
Use social media websites like Facebook, LinkedIn, Twitter, Instagram, etc., to amplify and promote your blog posts, product videos, and other valuable content that showcases your company culture. This allows you to make a meaningful connection with your audience and to increase brand awareness. For your B2B business, LinkedIn can be one of the major influencers providing you with a lion’s share of leads. Join similar business groups and attend a virtual mega trade show to connect and find your potential buyers.
This is one of the best tools to showcase your product to your prospective customers. If customers opt-in to hear from you, entice them with offers and updates, quarterly newsletters, weekly industry updates, etc. Nurturing this digital sequence through personalized, thoughtful emails can turn out to be a powerful marketing tool for your business.
Target your buyers by placing ads on search engine result pages and other display networks to generate more qualified leads that convert. Search engines allow you to select your audience based on their demographics and lets you display your ads on their screens right when they are looking for what your company offers. Apart from all this, we also offer account-based marketing services, that if implemented can be the key to your B2B success. Here, we target a potential customer account, basically a business or a specific entity with a business, and market your services through highly personalized campaigns.
We will track the results of our various marketing activities and let the numbers speak. This will help us determine the gaps and loopholes in our planned strategies and enable us to address them in a more optimized manner to gain more online visibility and better conversions.
This is the key to building and maintaining your reputation. Producing regular original, useful, and educational content about manufacturing products for your audience lets you stay on top of their mind. Educate your customers with engaging videos, infographics, how-to-posts, research articles, etc. in the form of blogs, and social media content, and gain a competitive advantage in your industry.
Videos are everywhere! Use this trending marketing technique to give your buyers a real sense of your products. Let your consumers get a better feel of your brand personality by showing them a tour of your factory. This will elevate your brand above spec sheets and price quotes, by providing a glimpse of what you do and how you do it in your factory.
Apart from all this, we also offer account-based marketing services, that if implemented can be the key to your B2B success. Here, we target a potential customer account, basically a business or a specific entity with a business, and market your services through highly personalized campaigns.
Does this sound good to get started with our marketing solutions? Call or email us to discuss your business plans.
