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Learn MoreDigital Marketing for Law Firms/Lawyers
In today’s world, it is critical for every law firm to build a solid marketing plan from the very beginning to succeed in the competitive space. According to Clio’s Legal Trends Report 2021, 50% of clients say they’re more comfortable with technology now than before the pandemic. Legal consumers are becoming increasingly sophisticated. They research their questions and study your and competitors’ content even before they reach out to you. Hence, it is clear that if you want your law firm to remain competitive and drum up a steady flow of new clients and high-value cases, you must be having a digital marketing plan. Don’t worry about how you are going to achieve this. Whether you’re just starting out or already running a law firm/existing practice, you just focus on perfecting your practice and we will think of strategies to delight your clients.
What is Digital Marketing for Law Firms/Lawyers
Law Firm Digital Marketing is the practice of increasing your law firm’s/practice’s presence online and making it easier for clients to find and hire you. It also involves building your brand and credibility by sharing relevant content for your services.
Worry Less. Practice More.
Once you determine your goals, we have a set of experts who take your goals and your vision for your digital presence and make it happen. We will work on strategies that will help move your prospect through the client journey and convert them into clients. Our marketing efforts will generate real, tangible results and rely on data-based decisions to target the clients you want with laser precision.
What is Digital Marketing for Law Firms/Lawyers
Digital Marketing for Law Firms is the practice of increasing your law firm’s/practice’s presence online and making it easier for clients to find and hire you. It also involves building your brand and credibility by sharing relevant content for your services.
Worry Less. Practice More.
Once you determine your goals, we have a set of experts who take your goals and your vision for your digital presence and make it happen. We will work on strategies that will help move your prospect through the client journey and convert them into clients. Our marketing efforts will generate real, tangible results and rely on data-based decisions to target the clients you want with laser precision.
Why is Digital Marketing for Law Firms Important?
Your Clients are Online
Yes! There’s a very good chance that your potential clients are already looking for your services. When they are using the internet searching for lawyers, if they can’t easily find your firm or service, they might end up with your competitors
Your Competitors are Online too
If your potential clients easily find your competition, they just have raced ahead of you. Don’t panic, instead just analyze your competitors, catch up to the market trends, learn best practices, refine your objectives and get ahead in the race.
To Build Credibility and Trust
Just the fact of having a website that’s easily found by high-quality clients establishes a strong impression. If you are not online, you tend to miss out on a number of prospects and a whole lot of money. A well-crafted digital marketing plan can be impactful to your firm’s growth goals.
Leverage Social Media
Gone are the days when social media was only for teens to meet and chit chat. These days social media is a driving force to develop your business and build relationships. Utilize its platforms to connect with your audience by sharing relevant information that boosts your visibility.
Our Digital Marketing Services for Law Firms
We construct formidable websites that accurately reflect your law firm, its practices, and its values. Our well-designed websites help build your reputation by offering industry information, online consultations, and positive reviews
Through tried and tested SEO techniques, we target local keywords so that you appear effortlessly in your prospect’s search results. We optimize each web page to improve its individual search engine readability and also work on the link-building strategies that help improve your search visibility
If you don’t have a social media presence, we will give you the boost you need. We will help you build a social media voice that corresponds to your image by creating organic posts, blogs, videos, etc. that will engage your target audience and truly differentiate your services in the market
This is one of the easiest and most affordable marketing efforts that can be taken up to amplify your connections. We create personalized email campaigns to keep your firm front-of-mind among past and present clients. Staying in touch with clients through subscribed emails and newsletters at every stage of their journey and beyond can drive more engagement and revenue.
PPC includes running online advertisements where you only pay if your ad has been clicked on. We will help you create different types of ads like the ones featuring at the top or sides of the search engine, and promotions that run before videos while your clients browse online. The cost for PPC can vary depending on how much you are willing to invest in advertising. We use A/B testing to understand which ads are performing well and might lead you to the prospective clients considering their individual business needs.
We will track the results of our various marketing activities and let the numbers speak. This will help us determine the gaps and loopholes in our planned strategies and enable us to address them in a more optimized manner to gain more online visibility and better conversions.
Content Marketing is focusing on creating educational, valuable legal content that will resonate and help your target audience. We will assist you in creating videos, infographics, how-to posts, research articles, etc. We will then workaround on distributing this content through blogs, social media, email marketing, paid advertising, etc. This helps in attracting your potential clients and serves as a call to action.
This is a popular type of marketing that is trending these days. An easy-to-digest, appealing content format that you need to practice to remain competitive. We will help you create engaging videos of your business activities to better connect with your clients who play an important role in your legal journey. We bet you’ll be amazed by the power of using videos as a marketing tool.
Ready to rise up on the internet? Contact us to schedule an appointment to see how we can help you reach your goals.
