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Learn MoreDigital Marketing for Educational Institutes
The global COVID-19 pandemic has massively disrupted the functioning of educational institutions and affected billions of students leaving them with little choice but to convert to remote learning. In such a scenario, it has become extremely important for educational institutions to amp up their marketing efforts to stand out from the competition. And to achieve this, the institutions can partner with a digital marketing agency for educational institutes!
What is Digital Marketing for Education Institutes
Digital Marketing for Education Institutes is the use of digital channels for the promotion of an educational institution/university/school. These digital channels help achieve outstanding admission counts, registration numbers, and prospect leads targeting the right audience.
Discover how we can help your educational institution to get more reach
With the internet exponentially rising and consumed by over 4.3 billion users, it is evident that every industry today is on the verge of getting revolutionized completely. The education sector is no different here; more than 85% of students use the internet as a source of information for their studies or projects. The younger generation spends their maximum time on the internet not only for entertainment but also for projects and new skill development. This implies that you need to fully utilize the power of online platforms to reach those curious minds. We will jump in right at this stage helping you through your journey with our end-to-end digital marketing solutions.
What is Digital Marketing for Educational Institutes?
Digital Marketing for Educational Institutes is the use of digital channels for the promotion of an educational institution/university/school. These digital channels help achieve outstanding admission counts, registration numbers, and prospect leads targeting the right audience. A Digital Marketing Agency for Educational Institutes can help you focus on understanding your target audience and driving more sales.
Discover we can help your educational institution to get more reach
With the internet exponentially rising and consumed by over 4.3 billion users, it is evident that every industry today is on the verge of getting revolutionized completely. The education sector is no different here; more than 85% of students use the internet as a source of information for their studies or projects. The younger generation spends their maximum time on the internet not only for entertainment but also for projects and new skill development. This implies that you need to fully utilize the power of online platforms to reach those curious minds. We will jump in right at this stage helping you through your journey with our digital marketing plan for educational services.
Why Should One Hire a Digital Marketing Agency for Educational Institutes
Expand Brand Reach
Build a consistently positive brand image among your existing and potential students by developing a user-friendly website, effective social media campaigns, and publishing rich-quality keyword dominant content that aligns with their educational needs
Leverage Social Media
Using the power of social media, we will assist you in building educational campaigns on the platforms your students are most active on. We will create effective hashtags based on your campus developments; with social media’s LIVE feature, we can actively engage students through influencers and celebrities; feature-rich content on your social media pages about your alumni, academic culture, learning resources, etc.
Target the Right-Fit Students
Address every set of students regarding their need, psychology, and their ways of learning with target-based content maintaining the right balance between your focus on the sales and messaging
Increase Enrollments
Reach your prospective students with targeted messaging through online display advertising that engages them to enroll in your courses/classes
Attract more aspirants with our performance-driven marketing services
A modern website with the necessary features can surely boost your e-Learning business. We help with creating a website where you can reuse the content you create multiple times. Record and publish video content and make the learning process fun for the users. We will assist you in getting a Learning Management System (LMS) application on your website that can enable checking home tasks online, sending e-content, encouraging online cooperation via chats, forums, course progress notifications, etc.
SEO involves optimizing your website for the words and phrases potential students and their parents associate with your institution. For example, if you are an institution in Kothrud, we will optimize your website for keywords like “educational institution in Kothrud,” or “Kothrud educational institutions, etc. Placing such important regionally focused terms in multiple locations on your website will boost your search results and rank you higher when your students search for you online.
Through social media platforms, we will design unique, persona-based content including engaging videos, and perform scheduling, monitoring, and responding on all platforms to show your students that you are active and involved in their journey. Other techniques include digital posters, infographics, Ebooks leaflets explaining the importance of coursework, using students as brand ambassadors, use of fun, illustrative characters in your campaigns to stand out and have a real voice, and teaching through online games.
This is one of the best ways to communicate with potential students. We will assist you in creating an email list where students can sign up to receive information about enrollment dates, exam schedules, syllabus updates, educational programs, and so on.
Using targeted paid ads via Google Ads, Facebook, Instagram, and other ad platforms, we will build ad campaigns that deliver specific messaging based on the students’ interests and needs that will make them lead their way towards enrollment.
We will track the results of our various marketing activities and let the numbers speak. This will help us determine the gaps and loopholes in our planned strategies and enable us to address them in a more optimized manner to gain more online visibility and better conversions.
It’s a popular buzzword and a result-oriented marketing strategy. Create innovative articles, videos, infographics, etc. that educate, and inform your audience and that can benefit you to raise awareness of your brand, promote a new program, or attracting new students.
We help you by providing meaningful and relevant content that showcases your expertise giving you an opportunity to convert your prospects into enrollees and also to position yourself as a thought leader in the digital education space.
Video Marketing can have a better engagement on your marketing campaign as videos are being preferred by the student community rather than traditional blogs and informative texts. We will help you prepare short videos which would include your students expressing their opinion about course, curriculum, institute, campus placement, etc. It’s more likely that such videos could get viral on social media and can help you reach out to more prospective students
Call us or send us an email today to find out how we can measurably help outreach your business goals.
