Gain valuable insights with rich data reports
Learn MoreData can help you find that “ideal” customer!
Today’s advertising strategies embrace data-driven marketing as the foundation to deliver personalized experience your consumers are demanding.
Unlock Value From Your Data
Just investing in marketing efforts bringing value to your brand? Are you connecting the dots and taking time to understand your data? Comparing and analyzing your data is the foundation of any successful marketing effort. Data interpretation is as important as it is to implement any marketing strategy that helps build and strengthen your brand. There’s a lot happening while and post your marketing efforts – the conversions, bounce rate, time-on-site, pages-per-session, user flow, etc. – all these numbers need digging efficiently, effectively, and transparently. We jump in right here to help you with our analytics and reporting services where we utilize your insights, optimize your strategies, and drive more value from your marketing efforts.
About 3 out of every 4 marketing leaders surveyed (76 percent) base decisions on data analytics.
Analytics and Reporting Services Approach
Our step-by-step procedure to analyze your data, create meaningful reports and build a profitable scalable marketing strategy.
Firstly, we will learn about your KPIs and the goals that matter to your business. We will give you a questionnaire to answer just so that we get a rough idea of the metrics that might be valuable to you.
Post understanding what’s important for your business, we will start with mapping relevant goals, and later track and report them to derive actionable recommendations.
In case you already have a Google Analytics set up, we will perform an audit to check what needs to be optimized. If you do not have an account, we will help you set it up correctly and ensure you receive accurate data.
We recommend this amazing tag management system setup that will let us track and measure your ROI from social networking sites and applications.
Additionally, depending on your needs, we’ll make recommendations for appropriate 3rd-party services and set them up accordingly to study and gather user experiences and requirements respectively
In this stage, we will test all the tags added and ensure they are set up properly, and finally launch them to help derive detailed reports.
We will keep monitoring the setup and optimize it accordingly as per the derived figures and establish data-driven actionable recommendations.
Can you still imagine yourself without having data insights? Don’t miss the mark, trust your data and feed your marketing efforts with much higher quality leads.
Frequently Asked Questions (FAQs)
Using web analytical platforms, gather a lot of information about your website visitors and users, their origin, and their behavior so you can monitor, measure, and improve your online presence.
At a modern level, it provides far more sophisticated and usable information to grow your business. To let the platform report the data for you, you need to put the Analytical platform’s basic code on your website. To be able to look at most of the data, you will have to make some implementations and slightly modify the configurations/code to report on important metrics for your business.
Analytics should be the centre of online marketing activities for any business. As it provides insights into which channels are working, which one’s aren’t, measuring the key performance indicators of your online presence, and allows you to know all the valuable actions and revenue being generated online, having this software on your website is a must.
The online tracking tools help in improving your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the drop-off in your online funnels and sales processes.
If used correctly and effectively, analytical platforms can track all your multi-channel online marketing activities. The data reported by the platforms turn out to be quite insightful that needs proper understanding and decision-making. Using such tools will definitely help make your website more visible and drive more revenue by improving your online presence.
Yes, correctly interpreting the data within analytics can save money by making you understand which marketing channels are working, and which ones need improvement, or can be dropped.
Suppose you are paying a huge amount a year on a listing on a third-party website? Analytics will help you know how much traffic is being generated from that link and how much inquiries or revenue it’s driving. If it’s not driving revenue, you may be able to avoid renewing the listing or negotiate hard on the renewal price.
No doubt! Data always shines and can definitely make you look better. When you are running any type of marketing campaign, you would want to know what returns you are getting. With Analytics set up on your website, you can track your goals and conversions of every campaign that’s running including organic search engine optimization, paid advertising (such as Google AdWords or Facebook), or any third-party listings.
